I can remember years ago when I went to the Consumer Electronics Show in Las Vegas and there were the high-def wars: some vendors were loudly proclaiming the merits of HD-DVD, while others were pushing the competing technology of Blu-Ray. Both looked beautiful on screen and both were a major jump from the resolution and capabilities of a standard DVD player. I was impressed.
This is one of the reasons that I believe the adoption rate of Blu-Ray has been fairly slow, actually. Lots of people who are buying newer, better televisions are finding that the picture looks “good enough” as is, and if they upgrade even just how they connect their DVD player to their TV, the picture improves (HDMI is visibly better than component, RCA or cable).